Purpose-Led CEO Interview Series, Laura Syron, President and CEO, Diabetes Canada

Meet Laura Syron, President and CEO, Diabetes Canada, the country’s largest national charitable organization working to create a world free of the effects of diabetes. In this role, Laura leads a $35M organization with 100 staff across Canada focused on improving the quality of life for people with diabetes through investments in education, supports, advocacy and scientific research. She is passionate, purpose-led and driven to improve the lives of the four million people in Canada who have been diagnosed with the condition. Prior to leading Diabetes Canada, Laura managed high-performance teams for three well-known not-for-profits over the past 20 years including the Arthritis Society, Princess Margaret Cancer Foundation and Heart & Stroke Foundation. 

What was your first job and what did you learn from it?

My first job was in grade 9 as a day camp counsellor for the City of York. My role was to work with children with special needs - whether physical or mental - and help integrate them into regular camp activities. The purpose was to make other children in the community feel comfortable building relationships with them while also giving parents a well-deserved break. I learned responsibility - families were counting on me. I also gained a deeper appreciation for how lucky and privileged I was. I developed people skills, learning how to interact with parents, children, and management. Most importantly, I realized that my daily actions and words could make a real difference. I loved it.

If you think back on leaders who inspired you in your career or leadership style, who were they and why were they inspiring?

I worked with Mary Lewis at the Heart & Stroke Foundation and learned a lot from her. Mary’s style was what I call “quiet leadership.” She was soft-spoken and petite, yet she led effectively from the front by engaging people. I also learned from Paul Alofs, former CEO of The Princess Margaret Cancer Foundation. He showed me the importance of being entrepreneurial and agile - and that sometimes, you just have to trust your gut. He would surround himself with people who brought different skills and leadership styles than his, and this brought strength to the team.

What motivates you every day?

I love knowing that my daily actions and words make a difference. Whether it’s a newly approved strategic plan or a new donor coming on board, our work directly improves the lives of people with diabetes. I transitioned from a for-profit marketing role at Procter & Gamble to the non-profit sector because I wanted my work to have a meaningful impact on people’s lives. Knowing that my efforts make a real difference brings me joy.

What do you want to change in the world and why?

I want us to be kinder to each other, to seek understanding, and to become less polarized. Nothing good comes from people being pitted against one another. We need more tolerance, empathy, and kindness - we need to learn to trust each other again.

What is the purpose and vision of Diabetes Canada? And how has being clear about your purpose and vision benefited you and your company?

Our vision is a world free from the effects of diabetes. Today, 4 million Canadians live with diabetes and face its many challenges. Another 6 million are pre-diabetic, meaning 1 in 4 Canadians is affected. Our goal is to improve the quality of life for those diagnosed with both type 1 and type 2 diabetes. We focus on their care, their well-being, and their future.

Today, 4 million Canadians live with diabetes and face its many challenges. Another 6 million are pre-diabetic, meaning 1 in 4 Canadians is affected.

What one piece of advice would you give other CEOs and leaders regarding leading with purpose?

Your commitment to the organization’s purpose must be authentic. You will be a more effective leader if you truly believe in the mission and demonstrate your dedication - showing that it is not only important but also achievable.

What one question would you like to ask other purpose-led CEOs?

How do you as a leader build resiliency in yourself as well as in your organisation?

One question from the CEO we interviewed before you, Tania Vrionis, CEO of Ovarian Cancer Canada.

We seem to be moving from one period of "unprecedented" or "uncertain" times to the next. How are you guiding your organization in planning for the uncertainty ahead?

First, establish a clear roadmap or strategic plan so everyone knows the direction you’re heading. Second, strengthen change management skills among managers and staff to navigate transitions effectively. Third, invest in people management development to help leaders excel in their roles every day.